vision
the problem
Athletes juggle 5+ apps for training, nutrition, skin, recovery, and community. None of them talk to each other. The result is fragmented data, missed correlations, and burnout.
the solution
Saatva is a single OS that connects every dimension of athletic wellness โ from BLE scale sync and macro tracking to skin routines and mental recovery journaling.
who it's for
Serious amateur athletes, gym founders, and fitness coaches who want data-driven wellness without the app-switching tax.
evolution
Jan 2025
Idea crystallised
Frustrated by juggling MyFitnessPal, Notion, and 3 other apps for my own training. Decided to build the thing I actually wanted.
Mar 2025
BLE scale reverse-engineered
Spent 3 weeks reverse-engineering a cheap BLE fitness scale to sync weight + body composition directly into the app.
May 2025
Core workout module shipped
AI training plan generation + exercise library live. First 12 beta users onboarded.
Aug 2025
Diet module + Gemini OCR
Meal scanner using Gemini Vision for macro extraction from photos. No barcode scanning needed.
Nov 2025
Skin module launched
Routine builder for athlete-specific skin concerns โ sun exposure, sweat, chlorine damage.
2026
Community + mental health
Athlete feed, challenge boards, and stress/recovery journaling. Full OS vision complete.
product suite
๐๏ธ
Workout
AI training plans, exercise library, progressive overload tracking, BLE scale sync.
๐ฅ
Diet
Meal scanner via Gemini OCR, macro tracking, hydration log, meal planning.
๐งด
Skin
Routine builder for athlete skin โ sun, sweat, chlorine, and recovery-aware.
๐ง
Mental
Stress and recovery journaling, HRV correlation, mood tracking over training cycles.
๐ฅ
Community
Athlete feed, challenge boards, coach-to-athlete messaging.
๐
Analytics
Cross-module correlations โ how sleep affects lifts, how diet affects skin, etc.
โ
Wearables
Apple Watch, Garmin, and BLE device sync for passive health data.
๐ค
AI Coach
Personalised weekly check-ins, plan adjustments, and recovery recommendations.
traction
Beta users
47
active testers
Waitlist
340+
signups
MRR
โน0
pre-revenue, building
Target ARR
โน2Cr
year 1 post-launch
watch
BLE scale reverse-engineering โ weekend project turned 3 weeks
Saatva diet module โ Gemini OCR meal scanning demo
people are talking